The idea of colour balancing our photographs is to make the colours look right. In most cases, we want white to actually look white and for grey to look grey.
For the most part, if we can get an image to display white as white, and grey as grey, then the rest of the colours will be corrected and look normal and pleasing to us.
To help us achieve this, we use an 18% White Balance Grey Card.
Download our FREE Custom White Balance Guide For Beginners
A double-sided grey and white flexible card, this versatile solution provides an 18% grey neutral background for light meter readings, ensuring your images are correctly exposed, and can be used for in-camera white balancing when reversed.
The Douglas 18% White Balance Grey Card provides better, more consistent white balance colour balancing of digital and conventional photography across the widest range of illumination
The Lastolite EzyBalance ‘point and shoot’ 18% Grey card enables you the freedom of being able to concentrate on setting up your shot to ‘capture the moment’ without having to spend time worrying about the exposure and colour correction for your lighting conditions.
The Lastolite EzyBalance ‘point and shoot’ 18% Grey card enables you the freedom of being able to concentrate on setting up your shot to ‘capture the moment’ without having to spend time worrying about the exposure and colour correction for your lighting conditions.
The Vivicap is a new concept in lens caps that makes it simple and convenient to take a White Balance reading every time you take your camera out of your camera bag.
The Vivicap is a new concept in lens caps that makes it simple and convenient to take a White Balance reading every time you take your camera out of your camera bag.
The Vivicap is a new concept in lens caps that makes it simple and convenient to take a White Balance reading every time you take your camera out of your camera bag.
The ColorChecker Passport is a must have for any serious photographer and offers the first stand alone camera DNG profiling and RAW workflow solution for use within any RAW file editor.
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